DC is a leading skate brand with a global distribution network that continues to expand and grow. This has been achieved without compromise of DC’s original mission statement: to make a significant change in skateboarding style and to elevate skateboard performance to the highest level. DC’s concept stores provide a platform for DC product to be suitably showcased. The stores combine urban tech with art ideals to create a fresh and comfortable environment for DC shoppers, and expects to capture the attention and imagination of the urban youth with its performance driven footwear and premium clothing line.